After that, follow Automattic’s directions for enabling the Publicize feature and connecting your social media accounts (which you do on ). To start sharing your posts on social media, you’ll first need to install and set up Jetpack. With a Premium plan, you can also schedule new shares in advance and re-share previously published items, but neither of those is necessary. It can post to Facebook, Twitter, LinkedIn, Google+, and Tumblr, automatically sharing a post’s headline, featured image, and link when you publish it.
Jetpack’s key feature in this context is automated social media publishing. You can use Jetpack for free, or pay for Premium ($99 per year) or Professional ($299 per year) plans that provide more features. It can report on what’s happening on your site, provide basic stags, create links to related content, and monitor for downtime, among much else. JetpackĪutomattic, the company behind WordPress, makes a plug-in called Jetpack that offers a wide variety of useful features. Here are two that are worth trying, one for those running WordPress and another for any site that can produce an RSS feed. Luckily, there are innumerable ways of automating your social media posts. Even worse is if you get sucked into reading Facebook or Twitter when you would prefer to be working. But it takes a lot more effort to remember to promote each post on Facebook or Twitter manually.
On most content management systems like WordPress, you can schedule posts well in advance and have them go live automatically, which is an efficient use of your time. Social media often suffers from a low return on investment, even if it’s just time that you’re investing.
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